It should come clear by now all businesses need a website, whether large or small.
In case you are still not convinced, let’s take a look at the reasons why.
You establish online presence.
Whether a person has heard about your business offline, or gotten hold one of your marketing material (eg. brochures), you can bet that if they are interested, they will do a Google search about your company for information. Here is where you can detail your products and services, or explain more to them. If your business is not searchable on websites or social media, they might think you don’t care at all.
You create another marketing tool.
Very much like marketing collateral, websites are another piece of marketing tool that can be used to generate revenue. There is a lot of things you can do online to market yourself. Search Engine Optimization, Pay Per Click Advertising, Banner Advertising, Social Media, just to name a few. Some businesses take it a step further to sell their products online by creating e-commerce pages to enable self checkout.
You generate a list of contacts.
In order to conduct your business you must have contacts, be it vendors, suppliers, prospects or customers. I bet you email them on a daily basis. A website can be a source of contacts. A prospect may stumble on your website on search engines, and who knows? If they like what they see, they may become your potential customer just by contacting you on your contact form!
Now the real question is, why don’t you have a website yet?