- Is your website width still 800px or 960px?
Monitors are getting wider and resolution is getting higher. You are not using the additional space to your advantage, and your website might even look small and not friendly to navigate in today’s monitors.
- Is your homepage displaying Flash animation, or worse, the whole website in Flash?
IPhones do not display Flash, and majority of mobile Users are using Apple products. Those Users are not accessing the information that you are presenting in Flash animations.
Read more about the Death of Flash
- Is your website mobile-friendly?
If your answer to the previous 2 questions is No, likelihood your website is not mobile-friendly. More Users surf on-the-go via their mobile device now. Furthermore, Google has made it a factor in rankings. Make this your priority!
We offer fast mobile-responsive solutions, contact us for a free consultation now!
- Is your website still displaying pixelated animated gifs?
Monitors and tablet screens are now moving on to High Definition. The animated gifs would not look good on them. This interrupts User experience and might influence the Users to leave the website.
- You can’t add content or images/videos on your own?
Modern web technology now allows website owners to update themselves via a Content Management System. If you still need to wait for someone to update for you, you are wasting time.
- Have you put links to your social media networks?
Many people are now on social media networks, and this makes it easier for them to connect to you if you have provided on your website some links to your network profiles. If you haven’t done this yet, you are losing potential customers who have found your competitors instead!
- Your company has a new branding and the website does not match the marketing collateral.
Everything should be changed to reflect your new branding; the look and feel of the website, navigation and the content. Even a single logo change would affect the rest of website in terms of color and style.
- Your website looks like the trend 10 years ago.
Web technology changes quickly with the times. If your website does not display the updated technology, it looks less professional to web-savvy Users. They probably won’t hang around to check out the rest of the website and you are losing potential customers.
Your website is the first online impression that your potential customer gets, thus it is important how well your website presents your company.
What do you want your Users to understand? Are you showing a portfolio, selling a product or service, or attracting volunteers?
Theme, Color Palette & Fonts
Depending on your branding, the theme, font, and colors would be selected to portray a specific mood to the Users. For example, if you are a party organizer, the website would be in bright colors and big fonts to be friendly to the potential customers. Corporate websites might be in deep navy blue to portray trust and strength to clients.
Site Map & Content
The menu should be designed such that the Users can navigate the website smoothly and find what they need easily. It would also take into consideration what the company wants to emphasize or particularly bring out to the Users.
Relevant and quality images to be selected and incorporated into the website. Images are considered if they fit the image of the company and what the company sells or do.
Call to Action & Interaction
The website should provide a clear Call to Action button so that the User can be guided to make their online decision easily. For example, a non-profit organization can provide a clear and big button on their homepage that links to a contact form that recruits new volunteers.
Online contact forms or email/live chat services also help your potential customers reach you easily.
If you do not have a website, talk to us! Every company is unique and we want to help you create your online presence. Contact us for a complimentary evaluation session now!
It should come clear by now all businesses need a website, whether large or small.
In case you are still not convinced, let’s take a look at the reasons why.
You establish online presence.
Whether a person has heard about your business offline, or gotten hold one of your marketing material (eg. brochures), you can bet that if they are interested, they will do a Google search about your company for information. Here is where you can detail your products and services, or explain more to them. If your business is not searchable on websites or social media, they might think you don’t care at all.
You create another marketing tool.
Very much like marketing collateral, websites are another piece of marketing tool that can be used to generate revenue. There is a lot of things you can do online to market yourself. Search Engine Optimization, Pay Per Click Advertising, Banner Advertising, Social Media, just to name a few. Some businesses take it a step further to sell their products online by creating e-commerce pages to enable self checkout.
You generate a list of contacts.
In order to conduct your business you must have contacts, be it vendors, suppliers, prospects or customers. I bet you email them on a daily basis. A website can be a source of contacts. A prospect may stumble on your website on search engines, and who knows? If they like what they see, they may become your potential customer just by contacting you on your contact form!
Now the real question is, why don’t you have a website yet?