Your website is the first online impression that your potential customer gets, thus it is important how well your website presents your company.
What do you want your Users to understand? Are you showing a portfolio, selling a product or service, or attracting volunteers?
Theme, Color Palette & Fonts
Depending on your branding, the theme, font, and colors would be selected to portray a specific mood to the Users. For example, if you are a party organizer, the website would be in bright colors and big fonts to be friendly to the potential customers. Corporate websites might be in deep navy blue to portray trust and strength to clients.
Site Map & Content
The menu should be designed such that the Users can navigate the website smoothly and find what they need easily. It would also take into consideration what the company wants to emphasize or particularly bring out to the Users.
Relevant and quality images to be selected and incorporated into the website. Images are considered if they fit the image of the company and what the company sells or do.
Call to Action & Interaction
The website should provide a clear Call to Action button so that the User can be guided to make their online decision easily. For example, a non-profit organization can provide a clear and big button on their homepage that links to a contact form that recruits new volunteers.
Online contact forms or email/live chat services also help your potential customers reach you easily.
If you do not have a website, talk to us! Every company is unique and we want to help you create your online presence. Contact us for a complimentary evaluation session now!