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What is a CTA (Call to Action) button? And how does it help my site?

By admin In Articles Posted October 30, 2015

A call to action button is basically a button on your homepage that leads the user/customer to take a certain action.

An example will be the slider on our homepage, when the user clicks it on it they will be directed to learn more about why they need a website and a contact form below that page in case they need it now.

call-to-action

A call to action button helps convert users into customers

Here are some guidelines on how to implement a good CTA button your website.

1. Above the fold

Having a CTA immediately as a slider or a hero image helps increase customer conversion rate. 70-80% of the time the customer already knows what they are looking for. A clear CTA will assist in guiding the customer to the right location in your website to take action.

2. Make it stand out

The button should preferably have a border, and look like a clickable item. Make sure there is adequate white space around the button and make it large enough so that the user does not misclick.

3. Tell a story to aid your cause

A good CTA will explain to your customers why they need the service/product. Some good storytelling techniques include case studies and picture examples.

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